Keywords: creativity, paradoxes, managing creativity, business Important factors in managing creativity in the movie industry. Marketing strategies, innovation, and financing strategies are Besides cinematography and storytelling skills, a better understanding of consumer behavior, That filmmakers need to recognize this paradoxical situation and
Moviemakers and audiences and organized focused groupĭiscussions with experts (film-culture critics). Relationship with the creativity paradox that is relatively Industry in terms of creativity and commerciality and its
This research explores the Indonesian movie On the other hand, commercial success and market acceptance are crucial for To produce high-quality cultural products. Highly reliant onĬreativity, the movie industry exhibits tensions and dilemmatic Will arguably outcompete companies that cannot accelerateĬreativity in terms of technology and innovation. Creativity is the driving force of the global economy.
